Professor George Crooks OBE MBChB FRCP FRCGP


NHS 24 Board Credit: James Williamson

Professor George Crooks is currently the Medical Director for NHS 24 and Director of the Scottish Centre for Telehealth & Telecare. NHS 24 is the national provider of telehealth services for the whole of Scotland currently providing the majority of its services via telephony, the web and digital television.

He is responsible for the quality, safety and effectiveness of all clinical services and the development of new services in partnership with other NHS organisations. George was a General Medical Practitioner for 23 years in Aberdeen latterly combining that role as Director of Primary Care for Grampian. George was President of the European Health Telematics Association 2012 – 2016 and is a Board member of the European Connected Health Alliance.

He leads the Integrated Care Action Group on behalf of the European Commission within the European Partnership for Active and Healthy Ageing. He is Chair of the Scottish Digital Health and Care Innovation Programme Board, leading on the at scale delivery of telehealth and telecare services and also the Chairman of the Digital Health Institute in Scotland, a partnership between academia, industry and health and care delivery organisations delivering innovation in technology and design that can provide safe, effective and sustainable health and care solutions and create economic growth in Scotland.

He was awarded an OBE in the Queen’s New Year Honours List 2011 for services to Healthcare.

Abstract: Challenging status quo and deliver sustainable healthcare services through cross-sectoral collaboration and innovation.

The presentation will set out how Scotland is approaching the challenges of delivering health and care in the 21st century.  It will challenge the status quo and argue that the only way to deliver sustainable health and care services is through cross-sectoral collaboration and a determination to innovate.  It will give examples of this philosophy in action and propose that the key players in health and care service delivery for the future will not be the doctor, nurse or social worker but the patient, service user and their social network. It will refer to the appropriate use of technology and the challenges of at scale service transformation.