PhD, MSc. Karita Reijonsaari is the director of business development at Terveystalo. She develops new services for the public sector. Prior to joining Terveystalo Reijonsaari was leading the Finnish healthcare consulting practice at PricewaterhouseCoopers. Reijonsaari holds a PhD in Industrial Engineering from Aalto University. In research Reijonsaari has focused on eHealth and cost-effectiveness of lifestyle interventions. She has studied consumer and provider co-creation of health outcomes extensively. She has been a visiting scholar at Stanford University Medical school and worked with healthcare providers internationally, including Kaiser Permanente. She has more than a decade of experience from the health care sector and consulting and is an active publisher and vivid lecturer.